What is a toy your baby really understand?

What product line is the "Baby Labo" first?

Murase: This lineup uses brain science with the concept of "creating toys that babies really understand."Originally talked about Mr. Hitachi and other baby toys since around 2007, but we have spent about three years to develop.While regular toys were enough to have around a year of development, they were developed with Hitachis researchers, and the baby labs and brick labs were debated with the brand concept design and have taken time to convince each other.

What debate was made when it comes to development?

Yoshimura: At that time, when brain science began to be known, there was an idea that "I want to make a toy that will get a good mind."However, from an academic perspective, we told us that it could not prove that it could really get a good head for about 20 years.After that, "Lets create something that matches your babys growth" without debate with Bandai.

What is the specific thing to make your baby grow?

Yoshimura: Babies have had a previous study that can be understanded by a month of baby.In order to make sure that the baby really understands with these growth, we have tried to design products and brain science and researched many babies.

After the concept of the product, have you had a hard time and ingenuity when it comes to commercial?

Murase: Babies cant tell their feelings with words, so they dont have to survey when they are developing, so they dont know what they really understand and have fun with their educational toys. This results in a survey.So this time we measure your babys brain and know how it is reflected in the product project.

How to measure your brain?

Yoshimura: Hitachis "Light Topography Technology" uses near infrared light to measure blood flow of the brain and use safe measurement technology for babies and seniors.

Not many products that have undergone a rigorous test.

Murase: Yes!Its a very hard time to get the test time consuming.If you try to really test the effect, it will definitely take some time to make a single product.However, we think this is a solid product.

Yoshimura: Product planning has been verified by cooperating with highly professional college teachers.Then, at the same level as checking papers at the Hitachi-side screening at the Brain Science screening.

Blocks for babies to play

The "Brick Labo" is the same product series that was born from brain science, but what are these features for you?

Murase: Although it is generally said that the blocks are purchased at the first birthday, they said that "I tried buying bricks but I couldnt play immediately after it was half to a half year later."Thats why we wanted to develop blocks for 1 year old children.

What verification has been performed?

If a child about 1.5 years old has different time to assemble with the cubes and cubes.Then we also tested the first time playing block is what to play with.As a result, it is easier to assemble the blocks with patterns and shapes, and we have added Anpanman image on the blocks.

Anpanman has the intention of making it easy for children to play.

Murase: Yes!Anpanman is not only popular with children, but also easy to recognize it as a face for babies, so we believe it is a character that matches with the concept of Baby Lab Block Lab.

Given to help mothers solve troubles

Have you ever had an impressive voice on the market that actually sell?

Murase: The buyers surveys have said that "Its using brain science, so you can be reliable."Besides surveys you may also receive a note of appreciation, but the product in the baby labs was unsure if the baby was seeing or not, but there was also a voice that was unique to those who were in the baby labs Anpanman was first looking at the first time."

Finally, can I have a message to a parent with children?

Murase: Mom hears many mothers voices that they had a problem with "I dont know what toys to give to baby."We also want to help you solve any problems, and we also include a message of "How to Play Sheet" and "Baby is easy to recognize when playing this way", so please use it for yourself.We think that many people are uncomfortable for first childcare, but we want to give a little extra support to our childcare through the toys we offer.